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Business Plan Outline

Courtesy of Prosper Systems, Denver CO USA

Used in Conjunction with Conceptualize-Capitalize-Complete Phase I – Preparation

“Refresh” / “Reload” for latest version each visit

Updated 10/29/2026 by KHJ

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Latest at BusinessPlanOutline.ProsperSystems.biz


 

Title Page

 

Include one-paragraph Exec Summary, including looking for financial partners**

 

 

Table of Contents

 

 

Executive Summary

 

A summary of the remaining sections, mainly mmMM™ system – mission, market, MANAGEMENT and Money™ in 2-4 pages*

 

Duplicate then condense to bullet points in a 10-20-30 PDF “pitch deck” – 10 slides, for 20 minutes, using 30-point type.  Put your Management Team on Slides 2 or 3 versus near the back – people and financiers rely on the Team as much as the product/service and plan.

 

 

Overview/Purpose

 

 

Management Team

 

One-Page Resumes, with pictures, linked to (the very important) online profiles

 

 

Board of Directors

 

Half-Page Resumes, with pictures, linked to online profiles

 

 

Advisors

 

Half-Page Resumes, with pictures, linked to online profiles

 

 

Opportunity/Market

 

 

Business

 

Bigger overview

Goals

First

Objectives with Strategies to achieve each

 

 

Technology

 

 

History/Background

 

 

Competition

 

Who and What

 

 

Development

 

IP

Design

Manufacturers

Government Permits

Community Relations

Test Facility

 

 

Operations Plan

 

Launch

Marketing

Sales

Add-on capabilities

Growth plan

 

 

SWOT Analysis

 

Strengths

 

Weaknesses

 

Opportunities

 

Threats

 

 

Additional Resources

 

 

Use of Funds

 

 

Financials**

 

Overview

Spreadsheet(s)

 

______________________

* See BusinessOverviewFormat2p.ProsperSystems.biz for 2-page Overview Format.

** DO NOT INCLUDE investments, investment structuring, investor payouts or ROI in a general-distribution or online business plan, or it may become an illegal public securities offering.  Check with your legal team for country and state specifics.

 

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Kenton Johnson <BusPlanOutline@ProsperSystems.biz>, Founder, Schedule a Call (with Video options)

Prosper Systems, a Denver-based boutique founded in 2000, provides $500K to $50M in CRE acquisition debt and equity, and takes great care of referrers (up to 20%).
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